| Prachi Desai | |
|---|---|
Desai at Bol Bachchan Interview at Mehboob Studio |
|
| Born | Prachi Desai September 22, 1988 Surat, Gujarat, India |
| Nationality | Indian |
| Other names | Prachi, Bani |
| Occupation | Model, Actress |
| Years active | 2006–present |
Prachi Desai is an Indian film actress from Surat, Gujarat, India. She has worked in films like Rock On!!, Once Upon A Time In Mumbaai and Bol Bachchan, that earned her both critics' and commercial support. She started her career as Bani Walia in the Hindi television drama Kasamh Se which aired on Zee TV and got her fame.[1] Prachi is the endorser, spokesperson, brand ambassador and the face of Neutrogena products in India.[2] She is also the brand ambassador of Goa Tourism, a popular holiday destination in India.
Early life
Prachi was born in Surat, Gujarat, India.[3] She studied in St Joseph Convent, Panchgani and completed her schooling until ninth grade in Surat.[4] After that, she went to Pune for higher studies. She studied at Sinhagad college, Vadgaon, Pune.[citation needed] She was in Pune for higher studies and had almost finished her junior college when her pictures were sent for audition.[4] She was 17 when she left her studies and started her career with Kasamh Se.[4]
Career
Television (2006–2008)
Kasamh Se, Desai's first and only Television Drama that shot her to fame.
Prachi starred in the serial Kasamh Se on Zee TV that got her fame.[5]
She was referred to as the most popular Television actress of the time.
Prachi earned many awards, nominations and recognitions for Best
Actress at several award functions. After 2 years of work in 564
episodes of the series, Prachi left Kasamh Se to act in Bollywood film Rock On!!. She was replaced by Gurdeep Kohli. Kasamh Se
ended on 12 March, 2009 as the show lost popularity, reason being
replacement of Desai, as experts say. In the last episode, Prachi Desai
made a special appearance as the former Bani. She also did a two day
cameo in Kasautii Zindagii Kay, which was aired on Star Plus. She played a school student in Prerna's school.[4]
On 7 September 2007, Prachi entered Jhalak Dikhhla Jaa, the Indian version of America's dancing show, Dancing With The Stars, with choreographer Deepak Singh.[4] She was eliminated on 10 November, 2007. However, she entered the contest again via the wild-card entry on 23 November 2007.[6]
Prachi then landed a spot in the grand finale of the dance show on 15
December 2007 and won the first place amongst the contestants.[6] She was awarded the dancing star of Jhalak Dikhhla Jaa 2. Prachi also competed in a tribute show to Jhalak competition called Dard-e-Disco, alongside other former contestants, which aired on Sony Entertainment Television Asia on 31 December 2007.[7]
Film Debut & Breakthrough (2008–present)
Prachi's first film was Rock On!! (2008), where she played the wife of Farhan Akhtar.[3] Prachi had to leave her role of "Bani" in Kasamh Se to act in Rock On at the age of 19. [1] Her performance was highly appreciated throughout the film. Movie Critic Taran Adarsh
mentions: "Prachi Desai scores in her very first feature. She has a
challenging role and footage-wise too, it's substantial. Prachi brings
in a lot of freshness and poise. Plus, she's a competent actor." It was
an average box-office commercial but was critically appreciated, even
getting the National Film Award for Best Feature Film in Hindi. She got several nominations and awards as debutant including the Filmfare Award. She even won Anandalok Awards as Best Actress (Hindi).
Her next film was Life Partner (2009).[8] The film failed at box-Office, but raised great reviews from critics for her work.
In July 2010, she appeared in Once Upon a Time in Mumbaai with Ajay Devgan, Emraan Hashmi and Kangana Ranaut.[9]
The film proved to be a big box office success and critically praised.
"Prachi Desai is a bundle of talent who proves her mettle yet again.
She's proficient in emotional scenes and sizzles in the BOBBY
song-sequence." says Taran Adarsh. Prachi's performance titled her the
"Supporting Actress of the Year" and earned her many awards including IIFA Awards, Stardust Awards, Zee Cine Awards, Apsara Film & Television Producers Guild Awards and many more and nominations for Supporting Actress Award at Filmfare Awards and Star Screen Awards.
Prachi Desai then made a cameo appearance in Teri Meri Kahaani along with Priyanka Chopra and Shahid Kapoor which released in June, 2012. It was a tri-periodic film and she is casted for 1960 segment. Kunal Kohli, the film's director, says he cast her because he liked her in Rock On!! and Once Upon A Time In Mumbaai.
"Prachi will definitely make people sit up and notice her, as she has
some of the most entertaining and romantic scenes in the film. She
effortlessly held her own alongside Priyanka and Shahid and is really
coming into her own as an actress. She had a good run with Rock On!! and OUATIM, and now she's doing Teri Meri Kahaani.
Slowly and steadily, she's making it into the big league. It's a
welcome and much-deserved entrance." he says. Though a cameo, Prachi had
an important role and was much appreciated both publicly and
critically. Taran Adarsh mentions in his movie review, "Prachi Desai is
sparkling in a cameo."
Prachi then appeared in full fledged role in 2012 blockbuster film Bol Bachchan opposite Abhishek Bachchan, along with Ajay Devgn and Asin. The film proved to be the biggest box office success for Prachi till date. She replaced Genelia D'souza who withdrew from the film for unknown reasons. Bol Bachchan director Rohit Shetty
says, "What I like about Prachi is that she's extremely talented and
very sincere. She is a natural performer. With time and experience, she
will grow into a star. In my film, she plays a young Rajput girl who is
Ajay Devgn's sister, and the only girl in a group of pehelwans. Prachi
is effortless in her scenes." Alongside being a big box office hit,
Prachi was again garnered with loads of appreciation for her charming
role in the film and many nominations for Supporting Actress Award at
several award function. Movie Review by Taran Adarsh mentions, "Prachi
Desai is striking, getting ample opportunity to showcase her talent. In
fact, one hopes to see more of this talented actress in zany
entertainers."
Prachi was next seen with John Abraham in I, Me Aur Main, produced by Goldie Behl and directed by debutant director Kapil Sharma.
For the film, Desai learnt piano. The film portrays her as a
hairstylist for which she took tips from Bollywood stylist Adhuna
Akhtar. Prachi's look in a song of the film was inspired from Katy Perry and Beyonce.
The film was an average at Indian Box Office, but it raised rave
reviews for Desai from critic's, some terming her as 'the highlight of
the film', 'the surprise package' and 'the best performance in the
film'. Film critic Joginder Tuteja says, "One actor who leaves a mark is
Prachi Desai. She is a revelation as a free spirited girl." Rubina Khan
of First Post said, "Best performance in the film is by Prachi Desai as
the spunky girl next door, real and effortless." Ananya Bhattacharya of
Zee News says, "Prachi Desai is a breath of fresh air- a complete
surprise. She performs Gauri to the hilt and pulls off a stunner." Taran
Adarsh of Bollywood Hungama mentions, "Prachi Desai adds so much zest
in those tiny little moments, enacting the spunky girl part so well."
Desai's further projects include Kollywood director K. S. Ravikumar's first Bollywood venture. The film is Hindi remake of Sammy which stars Sanjay Dutt and Prakash Raj. The film portrays her as a Software Engineer and is said to be released on 14 June 2013.
The sequel to Rock On!!
is also under script production and Desai is supposed to continue her
role in the franchise. Prachi has opted out of Vikram Bhatt's horror
flick because of blocked dates.Vikram confirms the buzz and adds, “She
had already assigned her dates and asked me if she could opt out of my
project, as there was too much pressure on her. “ [10]
Other Work
Endorsements
Prachi Desai is the brand ambassador for Goa Tourism Board, a popular
holiday destination in India. She is one of the two spokesperson from
India for Neutrogena Products in India. She has also promoted Oral-B
Smile India Movement with Sonali Bendre. Active Wheel endorsement with Salman Khan
was a top rated among viewers for the chemistry between the two. On
viewers' request, the other several ads of the brand were cancelled, and
the same advertisement airs till date. She also endorses Nyle Shampoo.
She has also has been signed up to be the brand ambassador of Pure-it
water purifier with Farhan Akhtar. Recently Prachi was chosen the brand ambassador for Gili Signature Diamond Jewellery along with several other actresses. She also endorses Taj Mahal Tea along with actor Saif Ali Khan.
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