Due to the broadcasting strike, the channel and producers are
facing a huge financial loss, while the audience is worried with the
sudden vacuum on TV. However, the cast of Zee's Ghar Ki Lakshmi Betiyaan
is busy promoting themselves in order to keep their viewers happy.
We
called up the leading actress of Betiyaan, Gunjan Walia to know more.
“We all received a call from the Executive Producer for some event in
order to do promotions. I think it’s the marketing strategy of the
channel.”
“Smriti (Durga) is all set to leave
for Ahmadabad for the above said promotion. On Saturday, we four sisters
will be joining the event that will be held in Mumbai. Till now I
haven’t got the details of the venue,” adds the actress.
It’s
been heard that Zee is endorsing all its prime time popular shows in
order to stay connected with its audience during the strike. “Yes, the
channel is currently busy in that, so they don’t loose out their
viewers. There will be others shows too joining the race,” says the
khabroo.
We called up the Marketing Head, Zee,
Mr. Tarun Mehra, who says, “This promotion is not due to strike, but we
were planning this since long.”
Wednesday, September 24, 2014
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