Sisters at war
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Sibling rivalry sells on the small screen, reports Vishnupriya Sengupta | ||
He who rides a
tiger, it is said, can never get off. Script writers for Hindi serials
seem to have met with the same fate. With the neck-and-neck race among
channels for the numero uno slot, none of them can consider getting off
the Television Rating Points (TRP) tiger. For it will show no mercy.
And now there is a
new prop — an entity called a daughter — to help television channels
outpace one another. Daughters are in; the middle-class working woman is
hackneyed and saas bahus are passé. As an offshoot,
sisters at war — making and breaking each other’s homes — have reared
their heads like never before.
So if Hindi serials Betiyaan Ghar Ki Lakshmi and Maayka — Saath Zindagi Bhar Ka on Zee TV are gunning for a high TRP, Betiyaan Apni Yaa... Paraaya Dhan on Star One is as desperate to get its share of eyeballs.
Nearly all the
daily soaps on Zee TV have sisters ruling the roost, bringing out the
worst in each other. If it’s sisters (Bani and Piya) at war in Kasamh Se, it’s sisters (Tara and Urvashi) as sworn enemies in Saat Phere — Saloni Ka Safar and sisters as rivals (Anya and Esha) on Jab Love Hua.
The focus on
sisters seems to have augured well for the channel’s TRP. Zee TV has
already edged out Sony Entertainment Television from its runner-up
position and numero uno STAR Plus makes no secret of the fact that it
sees Zee TV as a clear threat.
“We have always
taken up subjects that establish a strong connect with the viewers,”
Ashwini Yardi, programming head, Zee TV, had said on the launch of Maayka recently. “With Maayka, we are talking about the strong emotional bond that every daughter shares with her maternal home after her marriage.”
The trend is fast
picking up, but not everyone feels it will continue for long. “I think
it will get saturated quickly because in a few months’ time all the
serials will seem similar,” says Manu Chaobe, the man behind the serial Kahiin to Hoga — which, incidentally, revolves around five sisters — on Star Plus.
Not that they are any different now but still, it was Kasamh Se
which had ushered in the trend with three small-town sisters holding
hands and making their way into the big, bad, bawdy city. And with its
soaring popularity, other serials promptly followed suit.
“Characters in
serials have to have grey shades. They can’t be simply black or white.
So now if Piya is playing the wicked, scheming sister in Kasamh Se
who is leaving no stone unturned to marry her sister Bani’s husband,
she may later even undergo a change of heart,” says Rekkha Modi, the
serial’s dialogue writer. “Her evil streak offsets Bani’s goodness.”
The trend may have
been healthy for the serial but not quite for the viewers. “I do watch
the serial but it is getting quite tiresome, creating undue stress,”
says Anuradha Gupta, a housewife who once upon a time thrived on serial
gossip. “It also bodes ill for society at large,” adds Pratibha Nathani,
the self-styled crusader who had moved court last year to trigger a ban
on adult content on television.
“For one, such serials telecast in the name of entertainment promote tension and stress. In the past, serials such as Hum Log and Buniyaad
also showed problems the common man faced but they provided solutions
and were realistic,” says Nathani. “But these serials create unrealistic
worlds far removed from the common man’s reality and the evil force
seems all pervasive.”
But script writers
contend there is reason enough for that. “All is fair in the TRP war,”
says Modi who has also been associated with the “golden era” — as she
calls it — of serials such as Kasauti Zindagi Kay, Kkusum and Kyunki Saas Bhi Kabhi Bahu Thi.
“When Tulsi in Kyunki…
killed her son Ansh, it set the TRP soaring as viewers lapped it up.
Compared to that, sisters at war is mild. Besides, I don’t think anyone
takes these serials seriously. So it doesn’t really influence their
personal lives,” she says.
Chaobe agrees,
adding, “Evil and enmity go hand in hand. They are mandatory in soaps
and generate interest by way of causing unexpected twists and turns.
Besides, as TV is a woman-oriented medium, different relationships
between women are a must as they can connect easily. But since it’s
equally important to prevent boredom, the nature of the relationship
changes. Hence the shift from daughters-in-law to daughters,
sisters-in-law to sisters.”
If preventing
boredom is the underlying concern, there is a case for producing serials
revolving around lighter themes, or at least ensuring that imagination
is reined in. Many years ago, the comedy serial Idhar Udhar starring real-life sisters Ratna and Supriya Pathak as reel sisters had viewers glued to the small screen. Later, Hum Paanch,
another humorous serial revolving around five sisters, also enjoyed a
successful run. The vibes were positive, sisters bore no malice and even
went to the extent of sticking out their necks for each other.
Then came serials that highlighted a friction–fraught relationship between sisters. Justujoo
on Zee TV was a tale of an illicit relationship between a married man
and his sister-in-law. Ajai Sinha, its director, insisted that it was
inspired by a true story and hence was close to reality. Hamare Tumhare
on Zee TV revolved around the friction between two sisters, emanating
out of a shared bitter past. “But those were meaningful,” says viewer
Gupta. “Today they border on the inane.”
Yet sisters soon made way for the saas-bahu wave on Star Plus. With Kyunki… and Kahaani…
hitting it off with hoi polloi, the channel’s experimental zeal paid
off and with it, negative energy became the order of the day. But today,
although sisters enjoy a high rating, Star Plus isn’t that keen to
label it as a trend or cash in on that blood tie. As Shaileja Kejriwal,
the senior creative director of Star India, stresses, “I don’t think
it’s a trend at all. People need variety and stories project conflicts
of different types in an effort to engage viewers.”
But Modi insists
that the trend has engaged people. Not everybody agrees. Even small
screen actors such as Mona Singh are tired of it. “I simply can’t relate
to such serials any more. Jassi Jaisi Koi Nahin was one of its
kind. But it’s time for a change and time to get away from kitchen
politics and show happy, successful stories rather than so much of
negativity,” she says.
So perhaps it’s time for the script writers to get off the TRP tiger. After all, it’s a risk worth taking. Roshni
Chopra is a television actress born on November 2, 1980. A model turned
actress she had also participated in many singing events, dramas and
cultural programmes in her school life during her stay in Dubai. While
pursuing Masters in Communications at the University of Leeds in England
she developed interest in the media industry. After returning to Delhi
she began working with Seagrams till she anchored the Indo-Pak test
match with Charu Sharma.
While hosting the show Balaji Productions spotted Roshni Chopra and offered her a role in a serial but it didn`t take off. She then began hosting `Cinemascope` for Zee Television. Soon after that she was selected for the role of Pia in the popular K-series soap `Kasamh Se.` She portrayed the role of one of the three sisters of the female protagonist. Roshni Chopra has been the winner of NDTV Imagine`s reality show, `Dil Jeetegi Desi Girl.` She was the presenter of the pre and post-match cricket, `Fourth Umpire` on Doordarshan channel. Chopra was also one of the three hosts of the reality show India`s Got Talent in 2009. She was also seen hosting the comedy reality show `Circus Teen Ka Tadka` on Sony TV Channel. She also made an appearance in the horror TV series, `Aahat` on Sony TV Channel. |
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Thursday, November 1, 2012
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