Zee TV launches ‘Khelti Hai Zindagi Aankh Micholi’
The weekday show explores
the life of this impressionable young girl who has lost her superhero –
her father – and must find her own path without his love and guidance
Fifteen-year-old Ami is no exception to the
rule. Produced by Zee’s own in-house production arm, Essel Vision,
‘Khelti Hai Zindagi Aankh Micholi’ tells the story of Ami, an average
adolescent girl who is waiting to be understood.
She’s not the brightest student, not a
champion at sports, no special talents to boast of. Far from perfect,
she is unpredictable, inconsistent and her biggest grouse is that nobody
really understands her. However, Ami’s charm is to be found in her many
imperfections. It was only her father who had once been able to decode
this maze called ‘Ámi’ and truly understand her. He was the only one who
accepted her with all her moles and warts. Naturally, all hell broke
loose for Ami when she lost him to AIDS two years ago.
Launched yesterday, in the 10 PM slot,
Monday to Friday, on Zee TV, ‘Khelti Hai Zindagi Aankh Micholi’ explores
the life of this impressionable young girl who has lost her superhero
and must find her own path without his love, support and guidance. Will
destiny introduce Ami to someone else who can appreciate her for who she
is and mentor the restless, volatile youngster into finding her calling
and coming into her own? Only time will tell!
Ajay Bhalwankar, Head-Content, Hindi GECs,
ZEE, said, “Adolescence is an extremely critical stage in our lives when
most of us go through a process of soul-searching and finding one’s own
identity and individuality. We often stumble and get lost along the way
and turn to that one elder who we think truly understands us. For many
girls, their father is their superhero who can show them the way when
they lose their sense of direction. Khelti Hai Zindagi Aankh
Micholi tells a very touching story of a girl struggling to find her
path in life once her father, the only man who truly understood her,
passes away. The show will find its viewers smiling and misty-eyed
through so many of its moments because these are emotions we all can
relate with.”
Having played the brave and
righteous ‘Jhansi Ki Rani’ on Zee TV, child actor Ulka Gupta makes a
comeback as Ami. Popularly known as the firebrand Manu (the young Rani
Lakshmibai) who spiritedly wielded a sword and charged away on a horse,
Ulka’s new role of the average-adolescent-next-door is in sharp contrast
with her previous avatar.
Ulka said, “When I first heard the script, I
was taken aback by the similarities I found between my on-screen
character and myself in real life. I’m sure there are thousands of girls
out there in India who will be able to completely relate with Ami.
After all, no one is perfect; we all have shortcomings and flaws,
insecurities and complexes. We need that someone special to reassure us
and motivate us. While Manu was a symbol of girl power and an
inspiration for girls, Ami will be a reflection of every girl’s reality.
I can’t explain how excited I am to play this role and I would like to
thank Zee TV for this second wonderful opportunity.”
The beautiful Gautami Kapoor, who has been
away from the arc lights for a while now after getting married to
popular actor Ram Kapoor, returns to the tube as Ami’s mother Shruti
in ‘Khelti Hai Zindagi Aankh Michauli’.
Gautami said, “My character is that of
Shruti, Ami’s mother. She is your average housewife who has led a
sheltered life for several years at home, leaving all crucial decisions
to her husband, until one day that he suddenly passes away. Everything
changes for her overnight … she must double up as a mother and father to
her kids and step up as the sole provider of the household. Needless to
say, this isn’t easy for Shruti and she often finds herself buckling
under the pressure. I liked the way Shruti’s relationship with Ami has
been layered and the treatment the show has been given. I hope the
audience is happy to have me back on screen and will appreciate my
role.”
The ensemble cast of the show includes
prominent faces such as Farida Dadi, Vinay Jain, Suhita Thatte and
Manisha Purohit playing interesting parts that present never-before-seen
attributes of their personalities.
On the launch day of the show, Zee TV
leveraged the network of ‘dabbawalas’ across Mumbai and Delhi to send
across a note to fathers of daughters across various municipal offices,
shops, corporate houses – asking them to leave a message for their
daughters who they often end up missing out on quality time with. These
messages were aired on Zee TV in the course of the show’s telecast as a
gesture of love from these fathers to their daughters.
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