October 2, 2012 marks a significant milestone in the journey of
India’s entertainment space. On this day in the year 1992, Mr. Subhash
Chandra pioneered the concept of satellite television in India and Zee
TV was born! Zee TV will, this year, complete a glorious run of 20 years
entertaining India. As a gesture of gratitude towards viewers for their
loyalty and support over 20 years, the channel announces ‘Sa Re Ga Ma
Pa LIVE’, a series of entertainment nites across India. These
entertainment extravaganzas featuring the most memorable singers of Zee
TV’s longest-running singing reality show ‘Sa Re Ga Ma Pa’ and the
hottest dancing sensations from India’s top-rated dance reality show
‘Dance India Dance’ will take the cities of Pune, Delhi, Mumbai,
Ahmedabad, Rajkot, Dehradun, Bhopal, Aurangabad, Kanpur and Lucknow by
storm all through October!
‘Sa Re Ga Ma Pa’ is easily the oldest and the most iconic property
Zee TV has produced, followed religiously for over 18 years by lovers of
music across the world. The show has unearthed and lent India’s music
fraternity some of its most prized jewels. ‘Dance India Dance’, the
only definitive platform for dance on Indian television, continues to
enjoy a cult following and remains India’s No. 1 reality show. It has
revolutionized dance as an art form and changed the way dance and
dancers are perceived in India. Both shows have made superstars out of
India’s common man and so the channel has plans of celebrating its 20th
birthday with the viewers of India through ‘Sa Re Ga Ma Pa LIVE’ –
concerts that let them interact with their favorite artistes from these
two iconic properties.
With a reach of more than 168 countries and access to more than 650
million viewers globally, Zee TV has created strong brand equity and is
the largest media franchise serving the South Asian Diaspora. Over the
past two decades, Zee TV has driven the growth of the satellite and
cable industry in India. It was the first media company to be listed on
the national stock exchange.
The popularity of Zee arises from its keen understanding of Indian
culture. Since its launch in 1992, Zee TV has been keenly aware of its
role as a medium of influencing public perception and introducing
societal change. As a result, Zee TV has addressed burning social issues
through its programming content from time to time. Be it raising a
voice against domestic violence through ‘Ghar Ki Lakshmi-Betiyaan’,
generating awareness and sensitivity around the issue of autism through
‘Aap Ki Antara’, presenting the harsh reality of girl child-trafficking
through ‘Agle Janam Mohe Bitiya Hi Kijo’, questioning public mindsets
about women getting remarried through ‘Punarvivaah’ or enunciating the
importance of education amongst women in ‘Afsar Bitiya’, Zee TV has
pioneered socially relevant television programming.
Zee TV’s shows like ‘Saanp Seedi’, ‘Antakshari’, ‘Hum Paanch’,
‘Tara’, ‘Gubbare’, ‘Astitva … Ek Prem kahani’, ‘Saat Phere’, ‘Kasamh Se’
and ‘Banoo Main Teri Dulhan’ were ahead of their time and are
remembered even today. They made household names out of actors like
Navneet Nishan, Niki Aneja, Mohan Kapoor, Divyanka Tripathi, Rajashree
Thakur, Ratan Rajput, Sushant Rajput, Prachi Desai, Ram Kapoor, Ankita
Lokhande, Avinash Sachdeva, Rubina Dilaik, Karan V. Grover and Suhasi
Dhami. Zee TV’s reality shows made the likes of Sonu Nigam, Shaan, Annu
Kapoor, Pallavi Joshi, Shreya Ghoshal, Kunal Ganjawala, Geeta Kapur,
Remo D’souza, Terence Lewis, Shakti Mohan, Salman and Dharmesh sir
celebrities in their own right! Realizing its strength in programming
and the need for Indian entertainment in the overseas market, the
company launched Zee TV in the UK / Europe (1995), the USA (1998),
Africa (1998) and today is available across five continents, taking
Indian entertainment to the World.
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