celebrated across the world as
International Women's Day, Zee TV, India's leading Hindi GEC announces
the launch of 'Project Protsahan', a drive towards empowerment of women.
The inaugural ceremony of 'Project Protsahan' was held at the ITC Grand
Maratha in Mumbai where the leading ladies of the channel's primetime
shows addressed the media and felicitated four extraordinary women who
have made a significant contribution across different walks of life.
Kratika Sengar (Jhansi Ki Rani) and Binny Sharma (Sanjog Se Bani Sangini) light the lamp at the inauguration of Project Protsahan -2 |
Speaking of
Project Protsahan, Sukesh Motwani, Head- Fiction Programming, Zee TV
said, "Zee TV has always been aware of its role as a medium of
influencing public perception and introducing societal change. As a
result, we have made it a point to address burning social issues through
our programming content from time to time. Be it raising a voice
against domestic violence through Ghar Ki Lakshmi-Betiyaan, generating
awareness and sensitivity around the issue of autism through Aap Ki
Antara or presenting the harsh reality of girl child-trafficking through
Agle Janam Mohe Bitiya Hi Kijo, Zee TV has pioneered socially relevant
television programming. Today, on Women's Day, we'd like to take our
involvement one step further and pledge our commitment towards the cause
of empowering women through Project Protsahan."
Akash
Chawla, Marketing Head, Zee TV & Zee Cinema said, “Today on Women's
Day, we'd like to pledge our commitment towards the cause of empowering
women through Project Protsahan. Under this project, we will identify
issues affecting women and work in a focussed manner towards improving
the economic and social potential of all Indian women. To begin with, we
will be working closely with many children-based NGO’s as we launch our
new show Chhoti Si Zindagi and have many more plans in the year ahead
that will make a difference to thousands of lives!”
Aroona Irani presents the honour of Social Entrepreneurship to Sweta Mangal, cofounder,'Dial 1298 for ambulance' |
Marking the
first initiative under Project Protsahan, Zee TV presented awards to
four extremely deserving women for having made a noteworthy difference
to society. Veebha Anand, popularly known as Lakshmi in Zee TV’s
Sanskaar Lakshmi presented Shaheen Mistri, the founder of Akanksha
Foundation and Teach for India with the Honour for Excellence in
Education. Akanksha Foundation alone has made a difference to the lives
of 3500 children across its 58 centres in the country while Teach For
India is a nationwide movement of college graduates and young
professionals who commit themselves to teaching full-time in
under-resourced schools.
The
Honour for Significant Contribution to Society was presented by Binny
Sharma, Gauri of Zee TV’s Sanjog Se Bani Sangini toYvonne D’souza of
Crrystal Care Service, an organization that provides caretakers across
all parts of Mumbai to nurse the old and sick at their homes and in
hospitals. Apart from facilitating the care of thousands of needy
patients, Crrystal Care Service has been instrumental in providing
meaningful occupation to over 500 under-privileged men and women who
work around the clock and earn a living as care-takers!
Sweta
Mangal who founded the ‘Dial 1298 for ambulance’ project across Mumbai,
Bihar, Kerala and Rajasthan received the Honour for Social
Entrepreneurship at the hands of Aruna Irani, the veteran actress who
has been associated with Zee TV for years. Making over 500 ambulances
easily accessible to patients across the country, ‘Dial 1298 for
Ambulance’ can be credited with having changed the role of ambulances
from mere carriers of dead bodies to life-saving vehicles.
The
Honour for Excellence in the field of Athletics was presented by
Kratika Sengar, Zee TV’s Jhansi Ki Rani to Manjit, a spirited girl from
Pandharpur who has made a distinct mark in the male-dominated world of
boxing at a tender age of 19.
Speaking
on the occasion, actress Kratika Sengar said, “I am extremely grateful
to Zee TV for having given me the opportunity of a lifetime. Essaying
the role of a woman who epitomizes women’s empowerment in India has been
a great learning experience. As India’s most revered female freedom
fighter, Rani Laxmi bai has inspired millions of women the world over
and I believe I have grown as a woman playing her part. As the show now
reaches a most crucial stage where the legendary Rani wages the first
war of Indian Independence against the British, Zee TV has gone the
extra mile to bring alive the sheer scale, the fervor and the magnitude
of this war. So I urge every Indian to watch the show as it approaches a
very exciting climax!”
As
a tribute to the spirit of womanhood, the ceremony ended with the
screening of Zee TV’s world-class, impactful promo showcasing the war
for Independence led by Jhansi Ki Rani.
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